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#ProudlyBasic

In this world of fast fashion trends, we are made for him - who is classic. He who is conscious.

To help end the mindless consumption of fast fashion, we are betting on the power of timeless classics and people who are proud to shine through their personality in a basic.

SHIRTS

KURTA & SETS

Our promise to you

  • Versatile Shapes

    Classic basic shapes that have been around for ages and never go out of trend made in high quality & designed for longevity.

  • Ethical Production

    Small batch production to avoid wastage due to overstock. Fair wages & safe working conditions for our artisans.

  • We make an effort to use alternative raw materials that are gentler on the environment as compared to the conventional fabrics & materials.